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Turn2us Values and Strategy

Read our mission, strategy and values that underpin our vision 

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Man and lady in a kitchen smiling at camera

Turn2us: Fighting UK poverty

Any of our lives can be turned upside down because of an illness, job loss or relationship breakdown. But too often we see these life events trap people in poverty.

We want to stop people being swept into poverty and give practical help to anyone already struggling to cope.

We help people find financial support such as welfare benefits, charitable grants and other support so that they can get their lives back on track. 

All our work is informed by the following vision, objectives and values.

Our vision

No one in the UK should live in poverty.

Our purpose

So people can build financial sustainability and thrive, Turn2us gives people the information and support they need in the face of life-changing events, and collaborates to tackle the causes and symptoms of poverty.


Our objectives

  1. To give timely direct financial help to people in urgent need and to prevent a fall into deeper poverty.

  2. To enable people to access existing help and create new initiatives where gaps exist.

  3. To inspire people and partnerships - by sharing the voices of people we help and our insight into poverty.

  4. To ensure Turn2us remains a trusted, sustainable, learning organisation, fit for the future.

Our values

We are compassionate

We never forget that people are at the heart of everything we do.

We are open

We’re proud of what we do and how we do it. We are candid about the facts, and we acknowledge and learn from our mistakes.

We are collaborative

By working with others, and combining their talent and experience with ours, we can achieve more.

We are innovative

We respond to what people need and we’re always looking for new ways to make things better.

We are driven

We are relentless in our fight against poverty. We will make a real difference to everyone we support.